In this special Groundswell 2025 episode of Meet the Farmers, Ben Eagle explores what regenerative agriculture means beyond the farm gate. While regen is becoming a buzzword in farming, what does it look like across the wider food system—in supply chains, retail, policy, nutrition, and product development?
Emma Burnett – Senior Researcher in Agriculture and Sustainability, Fielden Whisky
Øistein Thorsen – CEO, FAI Farms
Julia Kirby Smith – Better Food Traders
Hannah Gibbs – Programme Manager, Sustain
Lucy Williamson – Registered Nutritionist & Advocate for Soil-to-Gut Health
What "regenerative" means beyond the farm
The role of consumer-facing brands in regenerative storytelling
The responsibilities and opportunities for retailers—big and small
Linking human health with soil health and biodiversity
Whether regeneration will become the norm or a niche
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🎧 Next episode: Ben speaks with Texas farmer Tyler Froberg.
Image credit: Ben Eagle
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About Ben and RuralPod Media
Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk
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