In this episode of Meet the Farmers, Ben Eagle heads to Alvin, Texas, to chat with Tyler Froberg — a fourth-generation farmer transforming his family's legacy through social media and direct-to-consumer marketing. From his early days in the army to returning to the farm, building the business and an audience, Tyler shares his journey back to Froberg Farms — Texas’ largest “You-Pick” strawberry operation. Tune in to hear about farming today and yesterday, ag education, and the power of digital storytelling in agriculture.
In this episode, Ben travels across the pond to Alvin, Texas, to meet Tyler Froberg — a fourth-generation farmer and agri-influencer who is reshaping how people connect with agriculture. Tyler shares the story of his family’s farm, Froberg Farms, which started with just 22 acres of strawberries in 1936 and has now grown into the largest “You-Pick” strawberry farm in Texas.
Tyler talks about his path to farming, which wasn’t a straight line. After high school, he joined the U.S. Army and was stationed in Washington state. Upon returning to Texas, he worked in the Pearland Parks and Natural Resources Department before ultimately coming back to the farm. He also completed a degree in agriculture from Texas Tech University — all of which contributed to his approach to farming today.
During the Covid-19 pandemic, Tyler co-created the Farming for Dummies podcast with Noah Young to help bridge the gap between farmers and the public. He also began sharing his own story online, quickly gaining a loyal following across TikTok and Instagram with his educational and often humorous takes on everyday life on the farm.
This conversation covers:
The evolution of Froberg Farms over four generations
Tyler’s journey through the military and back to agriculture
The challenges and opportunities of direct sales and “You-Pick” operations
Using social media to connect with non-farming audiences
Why storytelling is key to the future of agriculture
Froberg Farms – frobergfarm.com
Follow Tyler on Instagram – @tylerfroberg
Farming for Dummies Podcast – [Available on Spotify & Apple Podcasts]
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Image credit: Tyler Froberg
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About Ben and RuralPod Media
Ben Eagle is the founder and Head of Podcasts at RuralPod Media, a specialist rural podcast production agency. He is also a freelance rural affairs and agricultural journalist. You can find out more at ruralpodmedia.co.uk or benjamineagle.co.uk
If you have a business interested in getting involved with podcasting check us out at RuralPod Media. We'd love to help you spread your message.
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